Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How have you stuck to conventions of genre, forms and conventions of music video and musical genres?

An important convention of a typical indie music video is to show the working class background that the group, usually, originates from. In our music video we have incorporated this aspect as we have used a house that seems fitting to the bands original backgrounds and there are other things that connote the working class such as the bands clothes, which are similar to the people in the house scene. Even on the CD cover we have used a house that seems working class. All of our media products have a working class subtlety to them; again the dress sense on the website expresses this idea. We have also stuck to the narrative/performance structure that runs through most indie music videos as we have a performance from the band integrated with a narrative of a party scene.

Have you used postmodern ideas to challenge existing music video conventions?

Indie music videos are forever challenging typical conventions of music videos. We have challenged a typical party scene by adding in hallucinations of clowns and other mysterious things. This adds an edge to our music video and sets it apart from typical pop videos. By suggesting that a little girl has come up with this scenario challenges society’s beliefs and may shock the audience or make them think upon the way today’s society influences children. 

What overall effect does the challenging of these conventions have on your product?

The fact that we’ve suggested drug abuse creates this overall idea of a struggling society and challenges the audience to think about their lives as well as enjoying a music video.   

-Katie