Content, Style and Image.

CONTENT

The videos content involves -

• a performance of the band playing in a hall. 
• A point of view camera shot of a guy who seems to be slightly “out of it” – The audience will see
• everything through his eyes but will then also get different camera angles showing the reality of the situation. 

• Typical teenage setting – a house party

STYLE

• We intend to use different lighting in order to make this video look more illusionary and create this almost obscure scene.
• Towards the end of the music video when the instrumental kicks in we will be speeding up the footage making it seem like time is going faster but the main guy will be still.
• Because the song title is, “This house is a circus” we are using lots of different colours in costume and props to incorporate this “circus” theme.
  IMAGE

  Quotes that sum up the Arctic Monkeys -

  Alex Turner: We live in Sheffield and we write about the things we see here. What else is there to write about?

  In 2005 Alex was named the 'Coolest Man On The Planet' according to NME.

  Alex Turner: I feel like I should just flip out and do something crazy. It's boring when people tell me I'm really well grounded. I feel a little bit sensible? I don't want to be that.

  It has been said that the Arctic Monkeys were one of the first bands to be discovered by the public through the internet.

  Alex features in all seven of the Arctic Monkeys music videos. (generic convention; lead singer - main focus)

  

  
  

  The Arctic Monkeys emphasise this point in their video "Cornerstone" where one angle is used and focuses purely on Alex Turner. http://www.youtube.com/watch?v=LIQz6zZi7R0 

  
  

  Early Days-

  

  From this image you can see that these are just ordinary, everyday guys who luckily found stardom but have still kept this ordinary image; this may suggest that stardom hasn’t changed them or gone to their heads.

  You can also see them doing regular things such as eating junk; this is very conventional of indie artists as they act and dress the way their audience would.  So in our video we’ll have the actors dressed in very ordinary clothes making it obvious who the target audience are.

   

  Their Image Today-

  

  The song we have chosen to do is of their second album “favourite worst Nightmare” so we won’t be using this image as this is a very different image in comparison to their earlier albums. As you can see the image has changed dramatically; they’re trying to be seen as more serious and almost more grown up but at the same time they’re dressing slightly ordinary. 
  -Katie