Who is your artists specific Target Audience?
- What age range is your video going to be targeted to?
Our Video will be targeted to an audience between the ages of 16 and 25.
- Gender- who is your artist specifically talking to?
Our artist is a male, so is talking from a male’s perspective and about his memories/ experiences. Therefore, he’s specifically talking to males.
- Sexuality- would it be appropriate for the artist to be marketed to gay culture?
Our artist writes about heterosexual relationships and the stereotypes of such relationships, so it wouldn’t be relevant to market towards the gay audience/culture.
- Subculture – what ideas/beliefs and attitudes does your artist need to demonstrate in their videos?
Our artist writes about the stereotypes of getting drunk at parties- feeling like that moment is the only moment that matters but in the big picture, it’s nothing. Another take on the music would be that he’s writing about unfulfilled lives, and the downfall of fame, in this particular song. In general, the artist writes about how day to day life is for people- meeting people, getting drunk, relationships etc. The band represents working class people, and they are an indie/alternative band. In the video we would need to portray the band as working class, also we would have to correlate with the ideas that lives today are unfulfilled and boring, like the cynical writer does.
Here's a spider diagram to show how we've been thinking about the Target Audience of the band, and what our video's audience will be.
-Sophie.
No comments:
Post a Comment